Buy Local Alliances
A few years ago the Great Lakes Booksellers Association put together a Buy Local promotion for all of the members. We are independent bookstores from Michigan, Indiana, Illinois and Ohio. It's a great way to stay connected to the book industry.
Through this promotion and others like it, Buy Local Alliances began forming across the country for larger purposes. Austin Texas has been successful with their program as well as Louisville. Their focus are all locally owned independent businesses in the area. These alliances are bringing together the small business owners and giving them a voice. It also let's consumers know how important it is to support local business.
Generally, big chain stores or franchises, send a portion of the dollars you spend at their stores out of state or even out of the country. It erodes the local economy in money and jobs. By spending your dollars locally you can build a healthier economy right in your own town.
Kalamazoo area has seen enormous job loss and business moving away from this area the past few years. Along with that is a drop in business, especially to small independent businesses.
We are putting together our own Buy Local Kalamazoo. We hope to have it up and organized in June and our promotion ready to go. There is a lot to put together. As a non-profit organization that represents business, this program has to be professional in all aspects. We have a steering committee working out the details. By keeping it a team effort we hope to represent many different types of business.
It's wonderful to see people come into the store because they want to support a local business. And as a business owner I want to do the best job I can for them. But we want to bring those customers back to the store. To do that we have to be a well run, professional store that can meet the needs of our customers.
We have always tried to provide more service. We have staff that is extremely knowledgeable. We keep the stores clean and have the inventory in order, but with today's economic trials with high gas prices and food costs rising, we need to do more.
We are expanding our community space for book clubs and events. We are hosting programs every week of some sort or another. We are providing a meeting place for people to come and share ideas and talk with fellow book lovers.
This is what we can do to become more than just a bookstore.
We can offer our community a place to gather and meet friends.




